Turn up the heat on your career.

Full-time • Preferably based in Innsbruck, Tyrol • Hybrid possible • Start: as soon as possible

About us

We aim to become Austria’s next unicorn with our revolutionary solutions for sustainable heating combined with integrated Bitcoin mining. With our Bitcoin heating systems, we bring together energy efficiency, technology and sustainability – and actively help shape the energy transition.

As a Marketing Allrounder, you are at the heart of our brand presence. You keep the marketing engine running, turn ideas into impact and make sure we don’t just move, but accelerate. You coordinate channels, content, creators and campaigns so that everything runs in a consistent, creative and targeted way. You know what matters, set smart priorities and turn chaos into clear, structured flow. You make sure our marketing doesn’t just work – it excites.

This is a role with real impact – both operational and strategic – and crucial to ensuring that our marketing performs at a top level every single day.

Your mission

You are the central hub of 21energy’s day-to-day marketing operations: you plan, coordinate and create content, manage our channels, collaborate with creators and ensure that ideas turn into concrete posts, campaigns and stories.

• All-rounder role: You take on all key marketing topics (content, social, influencer, newsletter, basic paid campaigns) while keeping the bigger picture in mind.
• Brand building: You strengthen our 21energy brand – consistently, recognisably and with clear storytelling.
• Quality & consistency: You ensure that our messages, content and channels present a unified image – clear, high-quality and always on-brand.

Your responsibilities

1. Social Media & Content

• Build and maintain a content calendar for channels such as Instagram, LinkedIn, Facebook and X.
• Create posts, reels, stories and short copy (in collaboration with the design team and independently using Canva).
• Community management: respond to comments and messages, engage actively with followers.
• Content research: identify trends around energy, Bitcoin, tech and sustainability and prepare them for our target audiences.

2. Influencer & Creator Marketing

• Identify relevant influencers and content creators in the DACH region and Scandinavia (energy, tech, crypto, sustainability, DIY).
• Reach out to them, brief them and coordinate collaborations (e.g. product tests, stories, YouTube features).
• Organise samples, test installations and joint content activities.
• Document and evaluate collaborations (reach, engagement, learnings).

3. Newsletter & Email Marketing

• Plan and execute email campaigns (e.g. product updates, community stories, promotions).
• Maintain mailing lists and target groups (segmentation with the support of CRM/tools).
• Run A/B tests on subject lines, content and calls-to-action to improve open and click-through rates.

4. Ad Campaigns (Paid Social – at a general level)

• Set up and manage basic Meta campaigns (Facebook/Instagram) to support awareness, reach and lead generation.
• Work closely with our Performance Marketing Manager on deeper campaign optimisation and tracking.
• Align creatives and messaging so that paid and organic efforts feel like one cohesive experience.

5. Brand & Organisation

• Ensure a consistent brand presence (tone of voice, visual style, key messages).
• Support smaller events, photo shoots, video productions or trade fairs (organisation and communication).
• Help create essentials such as presentations, one-pagers or brochures in coordination with the team.
• Monitor competitors and market trends in the fields of energy, heating, Bitcoin and sustainability.

Your profile

• Completed degree or comparable education in communication, marketing or media, plus 2–4 years of experience in (online) marketing, social media or influencer marketing – ideally in start-ups, SMEs or agencies.
• Broad understanding of marketing: you know the basics of social media, influencer collaborations, newsletter marketing and simple paid campaigns.
• Hands-on mindset: you get things moving, drive topics forward and don’t get stuck in concepts.
• Strong feel for language and copy: you can explain complex topics (energy, Bitcoin, tech) in a way that is clear, friendly and tailored to the audience.
• Affinity for tools: experience with common tools such as Meta Business Suite, email/newsletter tools (e.g. Omnisend) and Canva or similar graphic tools.
• Languages: excellent German (C1+) and good English, both spoken and written.
• A basic understanding of crypto/Bitcoin or a strong interest in learning more is a big plus.

What we offer

• Meaning & impact: You work on products that combine real CO₂ savings with innovative technology.
• Generalist role with growth potential: You help build our overall marketing function – with the option to specialise later (e.g. brand, social, influencer, content).
• Start-up spirit: Flat hierarchies, short decision-making paths and lots of room to shape and create.
• Modern work environment: Height-adjustable desks, up-to-date equipment, offices in Innsbruck.
• Development: Individual training budget (up to €3,000 per year).
• Compensation: Annual gross salary starting at €43,000 (14x per year, according to Austrian standard), depending on experience – with a clear willingness to overpay for the right profile.
• Benefits: Annual vouchers worth €180, Klimaticket Tirol (from the 2nd year), regular team events.

Apply now!

You’re excited to take on a broad marketing role, shape our brand and make 21energy visible? Then send us your application (CV, short motivation, and, if available, work samples/links to channels) to: hr@21energy.com

We’re looking forward to getting to know you! Applications are welcome regardless of gender, origin, age, religion, sexual orientation, or disability.

About Us

With our revolutionary solutions for sustainable heating and integrated Bitcoin mining, we aim to become Austria’s next unicorn. Join us and actively shape the energy transition!

To strengthen our team, we are looking for an experienced Performance Marketing Manager (m/f/d) who brings entrepreneurial thinking, creativity, and a data-driven mindset to take our performance campaigns to the next level and significantly contribute to the growth of 21energy.

Your Mission

As a Performance Marketing Manager, you will be responsible for the strategic planning, execution, and optimization of our online campaigns across Europe, ensuring they inspire, convert, and remain profitable.

• Strategy & Execution: Design and manage performance campaigns (Google Ads Search, Shopping, Video/YouTube, Facebook, Instagram, Twitter/X, etc.) with a focus on ROI and KPIs.
• Optimize & Analyze: Derive data-driven optimizations, run A/B tests, and continuously improve conversion rates.
• Leadership & Collaboration: Guide junior staff or agencies, working closely with marketing, web development, and content teams.
• Budget & Reporting: Manage budgets, create dashboards, and provide well-founded strategic recommendations.

Your Responsibilities

1. Campaign Management

• Plan and manage performance campaigns along the entire funnel – from awareness to conversion.

2. Content & Conversion

• Collaborate closely to create target group–relevant content and conversion-optimized landing pages (e.g., in Shopify).

3. Analysis & Reporting

• Track using GA4, Search Console, and other tools; monitor KPIs, prepare reports, and provide strategic insights.

4. Collaboration

• Coordinate closely with our marketing team and web development to implement integrated online strategies.

Your Profile

• 3–5 years of professional experience in performance marketing, ideally in high-growth companies or agencies.
• Strong analytical skills with solid experience in web analytics tools and KPI management.
• Technical expertise: tracking, A/B testing, funnel optimization.
• SEO & CMS skills (e.g., Shopify) and proficiency in design tools (Photoshop, Canva, or similar).
• Excellent communication skills in both German and English – for campaigns, copywriting, and team collaboration.

What We Offer

• Pioneering work: A central role in a forward-thinking, sustainability-driven market.
• Career boost: Development opportunities up to Head of Marketing level.
• Modern work culture: Flat hierarchies, open communication, creative freedom.
• Top equipment: Height-adjustable desk, state-of-the-art technology.
• Compensation: Annual gross salary starting at €37,674 (14 payments), depending on experience – with willingness to overpay.
• Benefits: €180 annual vouchers, Klimaticket Tyrol (from the 2nd year), up to €3,000 training budget.

Apply Now!

Do you want to be part of our innovative team and actively shape the energy transition? Then send us your compelling application (CV, certificates, and work samples if applicable) to:

hr@21energy.com

We look forward to meeting you!

About us

We aim to become Austria’s next unicorn with our revolutionary solutions for sustainable heating and integrated Bitcoin mining. Join us in actively shaping the energy transition!

To strengthen our development team, we are looking for a Software Tester (f/m/d) with a sharp eye for detail, a structured way of working and a high sense of reliability, who will take the quality of our software products to the next level.

Your mission

As a Software Tester, you ensure that our applications in the Node.js and Dart ecosystem run in a stable, reliable and user-friendly way – even in highly available, decentralised and multi-instance system architectures.

You plan tests, execute them, document the results and work closely with Development, Support and the Product Owner to continuously improve our solutions.

Your responsibilities

1. Test design & planning

• Plan, create and execute test cases, test scenarios and test plans
• Derive test strategies for highly available, decentralised and multi-instance systems

2. Manual & automated testing

• Manually test user interfaces and relevant software components
• Develop and maintain automated tests (e.g. end-to-end / black-box tests) in Node.js and Dart/Flutter environments

3. Documentation & collaboration

• Document test results and prepare structured test reports
• Track defects (bug tracking) and collaborate closely with developers, Level 3 Support and our Product Owner

4. Quality across the entire lifecycle

• Support the further development of our internal QA processes and quality standards
• Contribute to quality assurance throughout the entire software lifecycle

Your profile

• Experience in software testing or a related field
• Basic experience with Linux as an operating system in embedded environments
• Basic knowledge of Node.js and Dart is an advantage
• Familiar with QA methods, test strategies and test documentation
• Ideally experience with testing in distributed or highly available systems
• Languages: German C1, English B2
• Strong analytical skills, structured and diligent way of working
• A team player with good communication skills who can also work independently
• Proactive, conscientious and solution-oriented mindset

What we offer

• Pioneering work: The opportunity to contribute actively and visibly to improving the quality of our products – in a future-oriented, technology-driven and sustainability-focused market.
• Modern work culture: An appreciative environment with a motivated, interdisciplinary team. You can expect flat hierarchies, open communication, a high degree of responsibility and flexible working hours.
• Top equipment: Modern work devices, an ergonomic workplace and a state-of-the-art development environment.
• Compensation: The position is currently advertised at 50% part-time. The monthly gross salary starts at €3,000 based on a full-time position (14x per year) – with a willingness to overpay depending on qualifications and experience.
• Benefits: €180 in annual vouchers, Klimaticket Tirol (from the 2nd year) as well as up to €3,000 annual training budget.

Apply now!

Would you like to become part of our innovative team and actively shape the energy transition? Then send us your application (CV, certificates, and references if available) to: hr@21energy.com
We look forward to getting to know you! Applications are welcome regardless of gender, origin, age, religion, sexual orientation or disability.

Growth · Conversion · Shopify · Performance & Influencer
Innsbruck (preferred) · Full-time · Hybrid/Remote possible

Why this role?

We want to significantly scale our online revenue and materially increase our conversion rate.
As E-Commerce Lead, you build and run our e-commerce engine – not as a one-man/one-woman show, but as the orchestrator of a small team of specialists:

• Performance Marketing
• Marketing Allrounder (Content/Lifecycle)
• Influencer/Creator Management
• Conversion Rate Optimization (CRO)

You set goals, direction and priorities – the team delivers on the operational side. You work closely with Web Ops/Development, Marketing/PR and Product.

Your responsibilities

1. Ownership & leadership

• Own revenue & conversion: You carry end-to-end responsibility for our online targets (revenue, CR, ROAS/AOV) and align roadmap, budget and priorities accordingly.
• Build & lead the team: Over time, you build a small e-commerce team (Performance, Influencer, CRO, Lifecycle/CRM) and lead it functionally – including clear goals, feedback and development.
• Manage the Performance Marketing Manager: You define target KPIs, budgets, test hypotheses and campaign strategy. The operational campaign setup and management (Meta/X/YouTube etc.) sits with the Performance Marketing Manager – you prioritise, review and decide.
• Manage the Marketing Allrounder: You define themes, stories and priorities (e.g. new offer mechanics, landing pages, newsletter campaigns) – the Allrounder executes content, email flows and basic paid campaigns.
• Manage the Influencer Manager: You set the strategy (audiences, channels, creator types, offer structure) and define KPI frameworks & budget; the Influencer Manager owns day-to-day collaboration with creators/agencies, including sourcing and communication.
• Manage the CRO/Conversion Manager: You prioritise the hypothesis backlog & test roadmap and make decisions based on results. The CRO Manager prepares tests (research, variants), sets them up and analyses outcomes.
• Manage the Lead Designer: You define the creative direction and ensure that design maximises impact on both conversion and brand. The Lead Designer independently produces all required assets, based on CI, efficiently and at expert level.

2. Strategy & orchestration

• Drive CRO & growth sprints: You establish 2-week sprints (“build–measure–learn”), ensure a structured testing process (checkout, PDP/PLP, offers, UX) and decide what gets rolled out.
• Performance marketing strategy: You define the overarching strategy for our paid channels (structure, funnel logic, creative direction, audiences) and ensure that UTM/tracking & attribution work reliably. Your performance team takes care of execution.
• Scale the influencer/creator engine: You build a scalable system (briefings, landing pages, codes/links, ROI reporting) and make sure creator collaborations scale without turning into chaos.
• Lifecycle & CRM strategy (starting simple, later HubSpot): You define which flows we need and when (browse/cart abandonment, post-purchase, win-back, later B2B nurture) – setup and ongoing optimisation is handled by your team and/or relevant specialists.
• Orchestrate collaboration: You coordinate closely with Web Ops (Shopify, templates, tracking), Design (assets), Marketing/PR (campaigns) and Product (new features). No coding required – but clear priorities, decisions and briefings.

3. Hands-on contribution (where it makes sense)

Your primary role is to manage – but you step in hands-on where it increases speed and quality.

Collaboration & structure

• You report directly to the CEO and work peer-to-peer with Marketing/PR and Product.
• Web Ops/Development are your key implementation partners for Shopify/tracking/templates.
• You use weekly growth check-ins, bi-weekly CRO reviews and a monthly deep-dive to steer goals, team and initiatives.
• Over time, you will lead a growing E-Commerce/Growth team.

Success examples at 90/180 days

90 days:

• 1–2 A/B tests per week are running, a live dashboard for revenue/CR/ROAS is in place.
• Roles and responsibilities within e-commerce are clearly defined (Performance, Influencer, CRO, Lifecycle) – everyone knows what they are driving.
• An influencer “starter kit” (briefing, landing page template, codes) is live; first ROI measurement is comparable and structured.
• Lifecycle MVP (browse/cart/post-purchase flows) is active – with noticeable incremental revenue.

180 days:

• Conversion rate is clearly up, ROAS is stable; the creator engine scales (more collaborations, less operational load on the core team).
• Checkout drop-off is reduced; product pages and offer mechanics are measurably improved.
• Your team operates in clear sprints and routines – so that e-commerce can run day-to-day without you, and you can focus on strategy and scaling.

Must-haves

• Proven e-commerce growth experience (Shopify or similar) with visible CR/revenue wins.
• Strong CRO/A/B testing practice and confident handling of GA4/GTM as well as UTM & attribution.
• Experience leading or functionally steering specialists (e.g. Performance, CRM, Influencer, CRO).
• Performance know-how (Meta/X/YouTube) and structured collaboration with creators.
• Clarity in communication & prioritisation; you lead through goals, data and sprints.
• Very good German & English; Innsbruck preferred, remote possible (±2h time zone).

Nice-to-haves:

• Experience with server-side tracking, Klaviyo/HubSpot or similar.
• SEO/content fundamentals (pillar content, internal linking, CWV).
• Experience with internationalisation (US/other markets), payments & tax basics.

Why 21energy?

We want to become Austria’s next unicorn with revolutionary solutions for sustainable heating and integrated Bitcoin mining. Join us in actively shaping the energy transition!

• Massive leverage: You own what ultimately matters – revenue & conversion.
• Ownership: Freedom to experiment, clear goals, short decision paths.
• Perspective: Growth path towards Director of Growth / VP Growth as we scale successfully.
• Short lines: Direct access to the CEO, clear priorities, pragmatic decisions.
• Environment: Modern office in Innsbruck, motivated team; remote/hybrid possible (Innsbruck is a strong plus).
• Relocation support: We support you in settling in (e.g. housing search/admin).

Salary & benefits

• Annual gross salary (14x, Austrian standard): €60,000 – €85,000, depending on experience/qualification, plus bonus.
• Participation programme (VSOP) potentially available over time.
• Klimaticket Tirol from the second year, annual training budget up to €3,000.

Application

Send us your CV and 2 short examples where you visibly improved CR/ROAS (5–7 lines each: starting point → your approach → result) to hr@21energy.com. Applications are welcome regardless of gender, origin, age, religion, sexual orientation, or disability.

Bitcoin Heaters · Hardware/Software Product Manager · IoT / Consumer Electronics
Innsbruck · Full-time · On-site (no remote option)

Why this role?

Our “Ofen” product line combines efficient with modern, connected electronic. The evolution of Ofen 2 and planning the next generation (e.g., Ofen 3 in 2026) is yours to take care of - from features and quality to manufacturability and a market-ready release.

What you’ll do

• End-to-end product leadership: Roadmap for the device (mechanical/electrical), firmware, as well as accompanying app/cloud functions—clearly prioritized by customer value, effort, and timeline.
• Generation planning: Define annual “leaps” (Ofen 2 → Ofen 3), including feature set, quality targets, and milestones up to series production.
• Quality & field feedback: Aggregate input from support/testing, derive improvements, and drive sustainable fixes.
• Ensure launch readiness: Bring together manuals, service info, website content, and launch assets so setup and use are seamless.
• Collaboration with the Software Lead: You define outcomes, priorities, and acceptance criteria; the Software Lead is responsible for architecture, development process, team leadership, and code quality (firmware/app/cloud).
• Orchestrate collaboration: Work closely with CS-Technology (software/app/cloud), CS-Operations (manufacturing/quality/service in Zirl), marketing/PR (go-to-market), and e-commerce (shop/checkout) - without coding yourself, but making clear decisions.
• Governance: Direct reporting line to the CEO; budget responsibility within a defined scope (prototypes/tools); larger steps via a gate board (go/no-go).

Examples of success after 6 months:

• First combined release (device/firmware/app) delivered on time.
• Top 3 field issues sustainably resolved; noticeable drop in complaint rate.
• Ofen 3: solid draft roadmap in place (features, schedule, and cost frame).

Must-haves

• Several years of product management/product ownership experience for technical consumer products (ideally hardware with software/app component).
• Solid technical understanding (able to engage peers in mechanics, electronics, and software) without developing yourself.Structure, clarity, reliability: articulate requirements clearly, prioritize cleanly, hit deadlines.
• Very good German and English skills; on-site in Innsbruck.

Nice-to-haves:

• Experience with external manufacturing partners and series ramp-ups.
• Basic knowledge of certifications/CE, testing, and acceptance processes.
• Hands-on experience with usability/field tests and documentation (e.g., Confluence/Jira, Figma/Miro or similar).

Why 21energy?

We aim to become Austria’s next unicorn with revolutionary solutions for sustainable heat and integrated Bitcoin mining. Join us to help shape the energy transition!

• Direct product impact: You shape a visible product people use at home.
• Short paths: Direct access to the CEO, clear priorities, pragmatic decisions.
• Growth: Potential to develop into Product Director with team-building.
• Great environment: Modern workshop/office in Innsbruck, motivated team, professional manufacturing partners.
• Relocation support: We help you get settled (e.g., housing/administrative matters).

Compensation & benefits

• Annual gross (14×): €60,000 – €85,000, depending on experience/qualifications, plus bonus.
• Equity: Participation program (VSOP) potentially available.
• Klimaticket Tirol from the second year;
• Annual training budget up to €3,000.

How to apply

Send your CV and 2 short project examples of your product work (each: starting point → your contribution → outcome) to hr@21energy.com.Applications are welcome regardless of gender, origin, age, religion, sexual orientation, or disability.

About us

21energy is a Tyrolean climate & crypto tech start-up. We build heating systems with integrated Bitcoin mining—efficient, sustainable and profitable. Our team works hands-on, fast and experiment-driven (trial & error), with short decision paths and real impact.

Your mission

Take 21energy to the next level with AI: identify automation opportunities, implement GenAI solutions, and make our processes measurably faster, cheaper and better—secure and compliant.

Your tasks

• Analyse & optimise processes: Identify bottlenecks, prioritise automation opportunities, and create clear roadmaps.
• Implement AI solutions: Select suitable models/tools, automate workflows, and integrate with our core systems.
• Measure impact: Define targets for time, cost and quality; set up dashboards & monitoring; improve continuously.
• Collaboration & enablement: Train colleagues, document guidelines & best practices, support change.
• Security & compliance: Safeguard data protection, ensure transparency, and document risks appropriately.

What you bring

• Strong AI expertise (LLMs, retrieval, automation) and a proven track record in production use-cases.
• Passion for process design & automation—end-to-end thinking with measurable outcomes.
• Solid programming skills (e.g., Python or JavaScript) and experience with APIs/workflows; basics in cloud/containers are a plus.
• Structure & communication: self-directed working style, clear communication, good stakeholder management (Tech, Finance, Operations).
• German (B2+) and English; nice to have: affinity for Bitcoin/energy tech.

We offer

• Pioneering work: Contribute to a new industry where we are among the global leaders.
• Career growth: Join a fast-growing company and help shape our AI & automation strategy.
• Young & dynamic team: Open communication, flat hierarchies, and plenty of room for your ideas.
• Modern workplace: Height-adjustable desks & the latest tech at our Tyrol office (no remote).
• Freedom & ownership: High autonomy, ownership over processes, and visible impact.
• Attractive compensation: Annual gross salary starting from € 48,594 (14×), depending on qualifications and experience, with willingness to overpay.
• Perks: € 180 vouchers for a company of your choice, Klimaticket Tirol (regional public transport pass) from the second year, and up to € 3,000 annual training budget.

How to apply

Become part of our growing 21energy team! Send your application (CV, certificates, and—if available—work samples) to hr@21energy.com.

We’re excited to meet you!

About us

We want to become Austria's next unicorn with revolutionary solutions for sustainable heat and integrated Bitcoin mining. Let's shape the energy transition together!

To strengthen our team, we are looking for a versatile Junior Allrounder - a multi-talent who masters the challenges for a smooth process with passion, technical affinity and pragmatism.

Your mission

As a Junior Allrounder at 21energy, you play a key role in our successful daily business. You are a bridge builder between heat and Bitcoin, an energy catalyst for the digital evolution and our all-rounder in the heat cycle of the future.

• Versatile: You support our team in various areas, from technical tasks to organisational activities and administrative processes - no two days are the same and your hands can get dirty!
• Problem solving is your vocation: You find pragmatic solutions to technical and operational challenges and ensure that our operations always run smoothly.
• Enthusiasm for learning: Our team (Lukas and Roland first and foremost) will introduce you step by step to the world of sustainable energy and Bitcoin mining. Build valuable expertise and practical skills and become a sought-after expert for the energy transition of tomorrow!

Your tasks

You will support the 21energy team in various areas of responsibility and make a significant contribution to the success of our company:

• Reconditioning of Bitcoin miners: Maintenance and reconditioning of Bitcoin mining hardware.
• Fulfilment logistics: Administration and processing of our online orders and warehouse processes.
• Quality management in production: Ensuring the high quality standards of our products.
• Purchasing of goods: Procurement of materials and components for our products.
• Customer support: Supporting and assisting our customers with questions and problems.

Your profile

• Motivation and versatility: You are enthusiastic about a wide range of tasks and want to play an active role in shaping a fast-growing start-up.
• Structured way of working: You are organised and reliable, even in a dynamic environment.
• Class B driving licence: You have a valid driving licence and are mobile.
• Experience with Bitcoin & Bitcoin Mining: An advantage, but not a must.
• Good German and English skills spoken and written

Our locations and working methods

• Logistics centre in Zirl (primary workplace)
• Production centre in Kematen

You will be travelling regularly between these locations, so a driving licence is required.

We offer

• Pioneering work: Working in a completely new industry in which we are a global leader
• Career opportunities: Become part of a fast-growing company
• Young and dynamic team: Work in a motivated and supportive environment.
• Modern equipped workplace: Height adjustable desks and latest technology.
• Freedom to take initiative: Design your own tasks and contribute your own ideas.
• Attractive remuneration: An annual gross salary from €35,000, depending on qualifications and experience, with the willingness to overpay.
• Additional benefits: €180 vouchers for companies of your choice, Klimaticket Tirol from the second year for environmentally friendly mobility, annual training budget of up to €3,000.

Apply now!

Would you like to become part of our innovative team and play an active role in shaping the energy transition? Then please send us your complete application documents (CV, references) to:

hr@21energy.com

We look forward to getting to know you!